Design Your Booth:
Design a booth that will present your branding in an attractive and inviting way as well as convey targeted marketing messages.
Highlight the flagship products or launch a new product during the show.
The display pavilion space should be inviting and allows easy and direct access between the visitors and the sales people in the pavilion.
Choosing a pavilion designer – it is recommended to work with reputable designers who provide design simulations for illustration, graphic design service
And are directly responsible for carrying out the construction work for the construction of the pavilion in its entirety.
Serving light refreshments, snacks and sweets will keep visitors entertained and allow marketers to take advantage of the waiting time for an introductory call for promotional purposes.
Food and drink at the exhibition – Exhibitors who wish to serve food and drink refreshments (sandwiches / beer from the keg, etc.) are required to place an order in advance through the fairgrounds franchisees provided.
It is recommended to offer visitors an experiential experience as far as possible of the products or services, as well as to take care of promotional products that will include the logo and ways of contact. It is important that the products be useful and simple and that they ensure long-term exposure and publicity.
The staff at the Booth:
The staff you place in the pavilion must be the most skilled staff both in providing the information about the products or services and in the ability to make connections.
Have a team of people to help you set up, operate and dismantle the exhibition. Define roles for each day of the show, such as handing out flyers, handling customers,
Lead documentation Documentation of gifts / samples, etc.
Make sure your booth is staffed at all hours of the show. Leaving the pavilion and leaving it unmanned creates the impression that the pavilion
Unattractive and alienates customers.
Leaflets and flyers – Make sure that the printed material is accurately legible and with clear messages, it is desirable that the graphics in the pavilion and the graphics in the advertising material are the same in order to create continuity of customer experience.
Care must be taken to adhere to the schedules as published in the presenter’s guide prior to each exhibition:
A. Construction days and construction hours (construction of the pavilion through the design companies)
B. Organizing days (organizing exhibitors in the exhibition booths)
C. Disassembly procedures for displays and pavilions
Compliance with safety procedures at exhibitions and work safety procedures (work clothes, work permits at height, etc.) must be observed.
A construction engineer inspection must be ordered in advance to check the stability of the Booth.
It is recommended to insure equipment located in the exhibition area through your insurance agent.